5 Reasons You Need To Plan Your Content

5 Reasons You Need To Plan Your Content

“It just takes so much time!”

I hear this a lot, and I get it. Writing content for social media can take a long time, especially if it’s not planned or structured.

I used to do it. I used to get into work and think “Right, what am I going to post today. Help. I have no idea, I’ve run out of things to say”.

Not fun, and not the way anyone should run a business. Small and local business owners need to focus on keeping their business going and growing, not stressing about sending a tweet!

Not convinced yet? Here are 5 reasons you should plan your content.

1.     If you don’t plan it, you won’t do it

Life gets in the way and you get distracted. Your business operations are your priority, as they should be, but marketing is important too! Without promoting or ‘selling’ your business, you’re limiting its growth.

2.     Helps you structure what you’re going to say, and when

It’s easy to think ‘I have nothing to talk about’. Trust me, you do! It might take a longer initial session, but if you sit and plan everything you have to talk about for your business, and as a business owner – then you’ll be amazed, especially when you match it against your audiences. Couple this with a generic annual planner of events and hey presto – you have a plan.

3.     When it does well, it’ll motivate you!

Nothing feels better than getting those notifications from your social media channels. Without posting content, nothing will happen. I’ve regularly seen graphs of engagements increasing daily once content is consistently posted.

4.     It means you can focus on doing the fun, cool stuff on the go!

Instagram stories, Facebook Live, Boomerang… there are so many fun tools on social media now. Once your main content is taken care of, you can focus on the fun stuff. The fun stuff has business benefit too, but you want to make sure it’s backed up by planned content with the right links and hashtags to drive traffic and awareness for your business.

5.     Ensures consistency

Consumers can be fickle. If they land on your Twitter account, and nothing has been sent for over 2 weeks, they could very quickly be turned off. If they see an active account that posts content, posts fun stuff and talks to people – you’re much more likely to win them as a customer. Planning content ensures that there is a consistent presence on your channels.

Remember! Proper Planning Prevents Poor Performance

It doesn’t have to be complicated. Use an editorial calendar to plan your content ideas, and then use a full calendar to write your content! If you prefer a more direct approach, write your content directly into a content scheduler such as ContentCal, then it’s done, scheduled and you don’t even have to worry about it anymore!

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