Your Content: Seeing the Wood for the Trees

The buzz statement “Content is King” a couple of years ago has made everyone panic and hyper-aware of the content they are producing and publishing on social media. It can be daunting, exhausting and you can find yourself with a ‘mind blank’ dozens of times a day where you genuinely can’t see the wood for the trees anymore. But, there's a way through it. 

What can social media do for you?

What exactly IS social media? It’s evolved from what it initially was, which was simply a place for us to reconnect, and to communicate with each other online. It’s fundamentally still that (Tumblr, Reddit, Facebook), but brands have stepped into the channels turning them into strong, viable marketing tools thanks to algorithms, targeting and paid advertising options.

Jumping on the Bandwagon

With any new app comes a peak of interest, but it’s sustaining that interest which is key to survival. Today’s “awesome” app could be tomorrow’s solution to saving precious memory and space on your phone or tablet. So if you’re investing time, effort and money into the latest social media network, or app for your small business — you’re risking a short-term investment with potentially little gain.